Intro to Neuromarketing: What is it and how is it used?
Neuromarketing maybe a new marketing term you haven’t heard before. I hadn’t until I began this course from CXL Institute on marketing which includes neuromarketing.
Neurology has to do with studying the brain. How does the brain function in people during their research and buying actions? Did you know today, large marketing agencies have brain scans done to evaluate what part or parts of the brain activate during the purchaser’s journey? It’s true, and amazing!